Scotland Food and Drink - Insights

%uh %uh my man driven I'm the insights manager at scotland's food and drink looking at consumer intelligence retail intelligence and foodservice market intelligence drops a lot of influences upon the Scottish shopper the main influence what real value they can get them to the shopping figures out in January show that there is a little bit confidence but not that much we're all gonna be rushing out in buying big-ticket items laptops comes this is not necessarily a bad thing because it means that 3 drink is becoming more of a priority within people's budgets something what we're going to be seeing is a continued trend towards the two extremes in the market

so likes Waitrose been doing well and also the disc and has been doing well on in the shoppers that we surveyed vast majority of them claimed that they would be cooking more at home we're going out less to pubs were going at last clubs going out less the theater my game less to the cinema these times at retail design is a really gonna have to up their game crucially offering something the people can all get a home %uh we over index massively on Saturday night's television to trend that we an incisive labeled I'm Scottish consumer let me stay in and this is a very important area because it really ties into the types have few to the buying as a nation over index his skates snacks and very importantly ready meals %uh morrison's in particular talking about it menu offerings and this is dead tapas category no missing time passed between Spanish food base absolutely on the money for a Scottish companies providing seafood vegetarian dishes and is really ties into porn sold realizing what the trains are becoming increasingly important is their convenience sector as well we have the likes all the Sainsbury's local their stated strategy is to talk about premium and indulgence problems and that is exactly the time to products that we produce here in Scotland if you think a bang two types have locations these convenience stores you really have to have a think about who the target customer is fast professional singles professional couples they may be looking for things like premium ice cream if you're a student the area you might be looking instant meals you really have to design your new products around this segmentation the shoppers are still out there they're just thinking about it a lot more thinking about it the value that they're getting

thinking about the customer pool and local audience is absolutely crucial we know it's a very very difficult thing to do but that's why the insights team is here its cotton tree drink you know what the trains are and we're here to support Scottish food and rings %uh